The Fourth Gimbal

Spinning tops, gyroscopes, gimbals and organisations

If you’re into engineering, aviation, navigation, space travel or computer animation and are looking forward to an in-depth discussion on gimbal lock, vector quotients and non-zero quaternion calculations, I’m afraid you are going to be sorely let-down.
 This blog is about the business of marketing services. More to the point, it will focus on the challenge [...]