Archive for April, 2010
Embracing market imperfections
Everyone has a personal story to tell about achieving success, facing failure, surviving the downturn, avoiding redundancy, etc, etc, during what has, for most businesses, been an uncomfortable 18 month period of recession. Beyond the personal, one challenge which business leaders have to face up to is to understand how the effect of the recessionary [...]
In search of organisational uniqueness
In consideration of two hotly debated words from the marketer’s lexicon: Differentiation and Unique: -
 Tales abound of the smart marketing consultant who asks the client audience if they are able to differentiate their products or services. More often than not, the in-house marketers in the audience feel obliged to offer up a thin veneer of [...]
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