Understanding organisational personality
Let’s look at the key problem faced by technical and professional services businesses. Advanced economies such as the USA, the European Union and Japan increasingly rely for economic success upon the creation and delivery of professional, technical and operational services. Services now account for more than 70% of GDP in advanced economies, and it is [...]
Fourth gimbal and service differentiation
So, what is this 4th gimbal all about? Well, let’s consider a more complex example of the use of gimbals, before applying it as a metaphor for the flexible services organisation.
As mentioned in a previous post, gimbals are useful in navigation. A navigation device held within gimbals will maintain focus on a set direction whilst [...]
Gimbals and the spinning top metaphor for organisations
So, what is a gimbal? And what does it have to do with marketing? Well, as you might imagine, business consultants are constantly searching for metaphors of business life which can be used to help explain complex concepts in relatively simple terms.
The Ghoshal/Mintzberg spinning top metaphor resonates because it considers why a top remains upright [...]
Spinning tops, gyroscopes, gimbals and organisations
If you’re into engineering, aviation, navigation, space travel or computer animation and are looking forward to an in-depth discussion on gimbal lock, vector quotients and non-zero quaternion calculations, I’m afraid you are going to be sorely let-down.
This blog is about the business of marketing services. More to the point, it will focus on the challenge [...]
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