Preparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or purchased as an externally-sourced service, deploying an organisational personality assessment in search of sustainable, unique, differentiating attributes demands a number of prerequisites:
1) Structured approach
It is tempting for organisations to [...]
Corporate culture debate has to move on
This article is worth a quick look, less for the blinkered view, and more for the strength of feeling that it has provoked. Yes, corporate culture is, for now, a nebulous concept, but in hyper-competitive services markets where genuine service differentiation is difficult to come by, culture, values, personality, etc have an increasingly influential role [...]
In search of organisational uniqueness
In consideration of two hotly debated words from the marketer’s lexicon: Differentiation and Unique: -
Tales abound of the smart marketing consultant who asks the client audience if they are able to differentiate their products or services. More often than not, the in-house marketers in the audience feel obliged to offer up a thin veneer of [...]
Employee engagement? Or time to engage HR
On the back of the Kingston/CIPD Employee Engagement research, the business blogosphere seems to be crackling with a range of views on how to better ‘engage’ employees. Yet there appears to be precious little discussion regarding how a Board’s decision to invest in more effective employee engagement will specifically support the organisation’s effort to attract [...]
Employee engagement as a personality trait
I have just read a very fine research report from Kingston Business School’s Employee Engagement Consortium Project. The report, written in conjunction with the Chartered Institute of Personnel and Development, continues a growing trend towards exploring how businesses in both the public and private sectors engage with employees in order to achieve business goals. What [...]
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