Value challenge for Facilities Management
I thought I would reproduce here an extract from a response I made to a question on ‘professionalisation’ from the Facilities Management sector. For those not in the know, Facilities Management(or FM) is a catch-all description for the various technical and management disciplines which we all rely upon to keep our commercial properties up & [...]
Risking fly-on-the-wall exposure
As they perform their day-to-day functions, each and every employee exercises a subtle influence over the personality of the organisation. People talk, and their views, opinions and concerns often spill over into the marketplace, thereby subtly colouring the market’s view of the brand. When employees are generally happy and fulfilled, this can be advantageous. However, [...]
Using organisational personality to defeat counter-messaging tactics
Ok, so in advanced economies, the demand for services is increasing but there is an inherent problem. More and more businesses have become, or at least claim to have become ‘services-oriented’.
Unfortunately, the ease with which an organisation can use internet-based and social networking-based marketing techniques to rapidly claim service competence makes long-term and sustainable differentiation, [...]
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