Value challenge for Facilities Management
I thought I would reproduce here an extract from a response I made to a question on ‘professionalisation’ from the Facilities Management sector. For those not in the know, Facilities Management(or FM) is a catch-all description for the various technical and management disciplines which we all rely upon to keep our commercial properties up & [...]
Corporate culture debate has to move on
This article is worth a quick look, less for the blinkered view, and more for the strength of feeling that it has provoked. Yes, corporate culture is, for now, a nebulous concept, but in hyper-competitive services markets where genuine service differentiation is difficult to come by, culture, values, personality, etc have an increasingly influential role [...]
Embracing market imperfections
Everyone has a personal story to tell about achieving success, facing failure, surviving the downturn, avoiding redundancy, etc, etc, during what has, for most businesses, been an uncomfortable 18 month period of recession. Beyond the personal, one challenge which business leaders have to face up to is to understand how the effect of the recessionary [...]
In search of organisational uniqueness
In consideration of two hotly debated words from the marketer’s lexicon: Differentiation and Unique: -
Tales abound of the smart marketing consultant who asks the client audience if they are able to differentiate their products or services. More often than not, the in-house marketers in the audience feel obliged to offer up a thin veneer of [...]
Using organisational personality to defeat counter-messaging tactics
Ok, so in advanced economies, the demand for services is increasing but there is an inherent problem. More and more businesses have become, or at least claim to have become ‘services-oriented’.
Unfortunately, the ease with which an organisation can use internet-based and social networking-based marketing techniques to rapidly claim service competence makes long-term and sustainable differentiation, [...]
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