Aligning business personality with buyer behaviour
I wrote recently of a barrage of culture-based articles, each with their own perspective on the irrational nature of decision-making. Thanks to sub-prime mortgages and the global financial crisis, the myth of the rational market has been thoroughly debunked. Traditional economists hang their heads, whilst proponents of behavioural economics are standing up to be counted. [...]
Getting the balance right
Just back from a week skiing in the French Alps. Amazingly good snow for this time of year, great company and excellent food. Without a regular internet connection at my fingertips, I took the opportunity to catch up on some old-fashioned book reading. I’m a big fan of Paulo Coelho not just because he tells [...]
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