Instinctive personality beats management by list
Lists, lists, lists. Everywhere I look, I see the remnants of good business advice boiled down into lists of do’s and don’ts. Whether it’s becoming a good leader, motivating employees, achieving a vision, selling more or writing a blog, someone will have distilled the essence of a good conversation into a list.
The argument is that [...]
Alignment of values will nudge the buying decision
It is worth a couple of minutes of your time to listen to Umair Haque on the influence which ‘values’ may be having on capital investment and resource allocation decisions – or, put another way, how the criteria which influence resource investment decision-making may be changing. Think of these as the criteria which support the business [...]
Employee engagement will make the difference
According to the Chartered Institute of Personnel & Development’s recent Employee Outlook report, employee engagement is at an all-time low, in spite of the economy looking as though it may finally be emerging from recession.
Even though the UK’s Office for National Statistics has estimated 1.1% growth in GDP for the second quarter, employee engagement was [...]
Aligning business personality with buyer behaviour
I wrote recently of a barrage of culture-based articles, each with their own perspective on the irrational nature of decision-making. Thanks to sub-prime mortgages and the global financial crisis, the myth of the rational market has been thoroughly debunked. Traditional economists hang their heads, whilst proponents of behavioural economics are standing up to be counted. [...]
Preparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or purchased as an externally-sourced service, deploying an organisational personality assessment in search of sustainable, unique, differentiating attributes demands a number of prerequisites:
1) Structured approach
It is tempting for organisations to [...]
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