Orienting business personality towards the market
The essence of the message which the Fourth Gimbal blog focuses upon is the inter-weaving of organisational personality into the traditional ways in which a business communicates with the marketplace. Thus, the result is not an indeterminate and seemingly endless discussion on culture and values, but a focused, step-by-step and market-oriented process which gives business [...]
Corporate culture debate has to move on
This article is worth a quick look, less for the blinkered view, and more for the strength of feeling that it has provoked. Yes, corporate culture is, for now, a nebulous concept, but in hyper-competitive services markets where genuine service differentiation is difficult to come by, culture, values, personality, etc have an increasingly influential role [...]
In search of organisational uniqueness
In consideration of two hotly debated words from the marketer’s lexicon: Differentiation and Unique: -
Tales abound of the smart marketing consultant who asks the client audience if they are able to differentiate their products or services. More often than not, the in-house marketers in the audience feel obliged to offer up a thin veneer of [...]
Employee engagement as a personality trait
I have just read a very fine research report from Kingston Business School’s Employee Engagement Consortium Project. The report, written in conjunction with the Chartered Institute of Personnel and Development, continues a growing trend towards exploring how businesses in both the public and private sectors engage with employees in order to achieve business goals. What [...]
Risking fly-on-the-wall exposure
As they perform their day-to-day functions, each and every employee exercises a subtle influence over the personality of the organisation. People talk, and their views, opinions and concerns often spill over into the marketplace, thereby subtly colouring the market’s view of the brand. When employees are generally happy and fulfilled, this can be advantageous. However, [...]
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