Organisational proposition – Nudge, nudge, think, think
“Are you involved in any charitable activity?” asked the interviewer, …….and there it was – the final question in an otherwise benign ‘magazine-meets-entrepreneur-for-‘in-depth’-interview’ piece published in one of the UK’s most popular broadsheets. Of course, the answer was a gushing ‘Yes!’, followed by a few well-chosen words about a pet project, fundraising for autistic children.
Great [...]
Employee engagement will make the difference
According to the Chartered Institute of Personnel & Development’s recent Employee Outlook report, employee engagement is at an all-time low, in spite of the economy looking as though it may finally be emerging from recession.
Even though the UK’s Office for National Statistics has estimated 1.1% growth in GDP for the second quarter, employee engagement was [...]
Structured assessment of business personality
Before looking in detail at each aspect of the Surveying, Assessing and Reporting process, it is important to once again recall the rationale behind understanding more about your organisation’s personality. The goal of an organisational personality assessment is to enable an organisation to portray itself in the marketplace as a uniquely differentiated entity which brings [...]
Focusing on personality to ‘know thyself’
I am struck by the number of executive-level articles being published at the moment which reference culture and organisational awareness. Harvard Business Review’s ‘In a Turnaround, Put Culture First’ and ‘The CEO Conundrum’ at chiefexecutive.net are just two examples published today. What is the message? Perhaps it is this: Hunkering down during a recession is [...]
Orienting business personality towards the market
The essence of the message which the Fourth Gimbal blog focuses upon is the inter-weaving of organisational personality into the traditional ways in which a business communicates with the marketplace. Thus, the result is not an indeterminate and seemingly endless discussion on culture and values, but a focused, step-by-step and market-oriented process which gives business [...]






