Fourth gimbal and service differentiation
So, what is this 4th gimbal all about? Well, let’s consider a more complex example of the use of gimbals, before applying it as a metaphor for the flexible services organisation.
As mentioned in a previous post, gimbals are useful in navigation. A navigation device held within gimbals will maintain focus on a set direction whilst [...]
Gimbals and the spinning top metaphor for organisations
So, what is a gimbal? And what does it have to do with marketing? Well, as you might imagine, business consultants are constantly searching for metaphors of business life which can be used to help explain complex concepts in relatively simple terms.
The Ghoshal/Mintzberg spinning top metaphor resonates because it considers why a top remains upright [...]
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