Business personality and the messaging triangle
If you actively manage the three sides of your organisation’s messaging triangle by consciously developing the relationship between Portrayal, Perception and Expectation, you are more likely to nudge the market in your direction. However, get it wrong and the consequences of message dislocation can be costly and very long-term.
Examples of message dislocation abound: -
The big [...]
Employee engagement will make the difference
According to the Chartered Institute of Personnel & Development’s recent Employee Outlook report, employee engagement is at an all-time low, in spite of the economy looking as though it may finally be emerging from recession.
Even though the UK’s Office for National Statistics has estimated 1.1% growth in GDP for the second quarter, employee engagement was [...]
SMART, or from the heart?
I find it hard to believe that the world of HR views SMART objectives …… that’s right, objectives which are Specific, Measurable, Action-oriented, Realistic and Timebound ….. as innovative. This latest article from HR Magazine, publicising the move by some professional services firms towards a SMART approach to business development, seems to hark back to [...]
Value challenge for Facilities Management
I thought I would reproduce here an extract from a response I made to a question on ‘professionalisation’ from the Facilities Management sector. For those not in the know, Facilities Management(or FM) is a catch-all description for the various technical and management disciplines which we all rely upon to keep our commercial properties up & [...]
HR’s role as tomorrow’s marketers
If I can mix my metaphors, that old chestnut, ‘HR on the Board’ has bubbled to the surface once again. The argument from various commentators is that, as we begin to exit the recession, HR stands front & centre as the professional discipline best placed to advise the Board on how to make the most [...]
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