HR’s role as tomorrow’s marketers
If I can mix my metaphors, that old chestnut, ‘HR on the Board’ has bubbled to the surface once again. The argument from various commentators is that, as we begin to exit the recession, HR stands front & centre as the professional discipline best placed to advise the Board on how to make the most [...]
Preparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or purchased as an externally-sourced service, deploying an organisational personality assessment in search of sustainable, unique, differentiating attributes demands a number of prerequisites:
1) Structured approach
It is tempting for organisations to [...]
Employee engagement? Or time to engage HR
On the back of the Kingston/CIPD Employee Engagement research, the business blogosphere seems to be crackling with a range of views on how to better ‘engage’ employees. Yet there appears to be precious little discussion regarding how a Board’s decision to invest in more effective employee engagement will specifically support the organisation’s effort to attract [...]
Aligning HR with Marketing
I enjoyed the CIPD’s recently published report on NextGen HR. The comments on page 23 strike a particular chord. Advanced economies are increasingly service-oriented. Thus people ARE the product. As the historical gatekeepers of the service organisation’s most important asset, it is time for the HR function to come of age as an equal contributor [...]
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