SMART, or from the heart?
I find it hard to believe that the world of HR views SMART objectives …… that’s right, objectives which are Specific, Measurable, Action-oriented, Realistic and Timebound ….. as innovative. This latest article from HR Magazine, publicising the move by some professional services firms towards a SMART approach to business development, seems to hark back to [...]
Aligning company values with market expectations
Incompetent? Belligerent? Homophobic? Conniving? In the world of Business-to-Consumer(B2C) branding or, more to the point, in markets where the brand lives or dies by the sword of consumer opinion, having your organisation perceived consistently in such negative terms can wipe billions off of market valuations and ultimately threaten the survival of the business. Just ask [...]
Getting the balance right
Just back from a week skiing in the French Alps. Amazingly good snow for this time of year, great company and excellent food. Without a regular internet connection at my fingertips, I took the opportunity to catch up on some old-fashioned book reading. I’m a big fan of Paulo Coelho not just because he tells [...]
Embracing market imperfections
Everyone has a personal story to tell about achieving success, facing failure, surviving the downturn, avoiding redundancy, etc, etc, during what has, for most businesses, been an uncomfortable 18 month period of recession. Beyond the personal, one challenge which business leaders have to face up to is to understand how the effect of the recessionary [...]
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