Organisational proposition – Nudge, nudge, think, think

By Russell Thomson | August 17, 2010

“Are you involved in any charitable activity?” asked the interviewer, …….and there it was – the final question in an otherwise benign ‘magazine-meets-entrepreneur-for-‘in-depth’-interview’ piece published in one of the UK’s most popular broadsheets. Of course, the answer was a gushing ‘Yes!’, followed by a few well-chosen words about a pet project, fundraising for autistic children.
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Alignment of values will nudge the buying decision

By Russell Thomson | August 16, 2010

It is worth a couple of minutes of your time to listen to Umair Haque on the influence which ‘values’ may be having on capital investment and resource allocation decisions  – or, put another way, how the criteria which influence resource investment decision-making may be changing. Think of these as the criteria which support the business [...]

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