The Fourth Gimbal

Value of Subjective Assessment for Organisations

It was Senator Robert Kennedy who, in 1968, commented that there is more to life than GDP. He was correct. You just have to consider how the UK’s long-term growth in GDP has impacted upon our existing measure of national well-being . The fact of the matter is that, for the greater part, it hasn’t. [...]

Instinctive personality beats management by list

Lists, lists, lists. Everywhere I look, I see the remnants of good business advice boiled down into lists of do’s and don’ts.  Whether it’s becoming a good leader, motivating employees, achieving a vision, selling more or writing a blog, someone will have distilled the essence of a good conversation into a list.
The argument is that [...]

Business personality and the messaging triangle

If you actively manage the three sides of your organisation’s messaging triangle by consciously developing the relationship between Portrayal, Perception and Expectation, you are more likely to nudge the market in your direction. However, get it wrong and the consequences of message dislocation can be costly and very long-term.
Examples of message dislocation abound: -

The big [...]

Capello and the Maverick Potential business personality

To regular readers, my apologies. Illness has meant that posts have been few and far between in recent weeks. During my down-time, the soccer World Cup has provided a thought-provoking source of entertainment. The spectacular rise and fall of the English team made endless front and back-page headlines in the UK, unfortunately for all the [...]

Autonomy just one aspect of business personality

If you can afford to take 10 minutes out of your day, then grab a cup of coffee and get yourself in front of an internet connection to watch this very impressive marketing video. Not only is it an excellent piece of creative operational marketing(incidentally, the book being marketed has nothing to do with me), [...]