Alignment of values will nudge the buying decision
It is worth a couple of minutes of your time to listen to Umair Haque on the influence which ‘values’ may be having on capital investment and resource allocation decisions – or, put another way, how the criteria which influence resource investment decision-making may be changing. Think of these as the criteria which support the business [...]
Business personality and the messaging triangle
If you actively manage the three sides of your organisation’s messaging triangle by consciously developing the relationship between Portrayal, Perception and Expectation, you are more likely to nudge the market in your direction. However, get it wrong and the consequences of message dislocation can be costly and very long-term.
Examples of message dislocation abound: -
The big [...]
DropDown Theme