Structured assessment of business personality
Before looking in detail at each aspect of the Surveying, Assessing and Reporting process, it is important to once again recall the rationale behind understanding more about your organisation’s personality. The goal of an organisational personality assessment is to enable an organisation to portray itself in the marketplace as a uniquely differentiated entity which brings [...]
Focusing on personality to ‘know thyself’
I am struck by the number of executive-level articles being published at the moment which reference culture and organisational awareness. Harvard Business Review’s ‘In a Turnaround, Put Culture First’ and ‘The CEO Conundrum’ at chiefexecutive.net are just two examples published today. What is the message? Perhaps it is this: Hunkering down during a recession is [...]
Why brainstorming can fail
Well, the chaps at the Foreign Office surpassed themselves this time. If you happen to have missed this story, suffice to say that some buffoons at the UK Government’s Foreign Office – yes, that’s the people responsible for presenting the UK in a positive light overseas – wrote a report suggesting that the Pope, on [...]
Preparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or purchased as an externally-sourced service, deploying an organisational personality assessment in search of sustainable, unique, differentiating attributes demands a number of prerequisites:
1) Structured approach
It is tempting for organisations to [...]
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