Organisational proposition – Nudge, nudge, think, think
“Are you involved in any charitable activity?” asked the interviewer, …….and there it was – the final question in an otherwise benign ‘magazine-meets-entrepreneur-for-‘in-depth’-interview’ piece published in one of the UK’s most popular broadsheets. Of course, the answer was a gushing ‘Yes!’, followed by a few well-chosen words about a pet project, fundraising for autistic children.
Great [...]
Alignment of values will nudge the buying decision
It is worth a couple of minutes of your time to listen to Umair Haque on the influence which ‘values’ may be having on capital investment and resource allocation decisions – or, put another way, how the criteria which influence resource investment decision-making may be changing. Think of these as the criteria which support the business [...]
Aligning company values with market expectations
Incompetent? Belligerent? Homophobic? Conniving? In the world of Business-to-Consumer(B2C) branding or, more to the point, in markets where the brand lives or dies by the sword of consumer opinion, having your organisation perceived consistently in such negative terms can wipe billions off of market valuations and ultimately threaten the survival of the business. Just ask [...]
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